420/7 - One Tree Joint

People in China and Persia were already using the raw material hemp 12.000 years ago: The fibers were used to make textiles and paper. Even Gutenberg's first Bible was printed on hemp in 1455. The sails and ropes of large ships were also made of hemp and the first Levi's jeans from 1870 were hemp pants. But with industrialization, hemp was gradually displaced: New machines helped with cotton processing. And with the advancement of the pharmaceutical industry, cannabis lost its medical importance. After the Second World War, the cultivation of hemp was banned completely. Hemp is a very sustainable plant that has been suppressed by the criminalization of corrupt politicians. We want to show you just how sustainable hemp is with two examples out of many:

Hemp vs cotton

In contrast to cotton, hemp can be grown in a more environmentally friendly way: it grows well in moderate climates, for example in northeast China, where there is enough rain and therefore no artificial irrigation is necessary. Hemp also requires little maintenance and no or very few pesticides. The fiber yields are also higher than with cotton. In addition, the fiber also performs better when it comes to overarching environmental goals. Hemp absorbs twice the amount of CO2 per hectare than cotton, has an overall very low CO2 footprint and, in addition to fibers, also supplies high-quality fatty acids and proteins for the food sector and pharmaceuticals.

Hemp vs trees

1 hectare of hemp can produce as much paper as 20 to 4 hectares of trees over a period of 10 years!

The cellulose concentration of hemp is many times higher than that of wood.
In order to use the 30 percent cellulose content of trees, toxic chemicals must be used, which ensure that the remaining 70% of the tree that cannot be used for paper is removed. Hemp contains up to 85% cellulose.
Hemp paper is more durable than wood paper. Hemp paper does not yellow, crack, or deteriorate to the same extent as wood paper.

An increased use of hemp paper can contribute to the fact that forests can be better protected and a higher biodiversity is possible. Trees take 20 to 80 years to grow while hemp only takes 4 months to grow. Hemp can cleanse both the atmosphere and the environment. Global warming is the result of high levels of carbon dioxide or CO2. Hemp consumes and binds four times as much CO2 as trees.

420/7 – One Tree Joint wants to show you and make you aware of how sustainable hemp can be and has decided to enter into a cooperation with the Baumkrone company, which plants a tree for every beer. They have transferred the same to the 420/7 products and so they plant one tree per joint and one tree per gram.

With this collaboration, they want to bring you closer to the sustainability of the hemp plant and at the same time make a contribution to combating the climate crisis!

Together we have already been able to plant 420 trees with 420/7 – One Tree Joint!

420/7 – One Tree Joint updates the numbers every two weeks and the progress can be viewed transparently at: drinkfortheplanet.com/switzerland

You can find all the information about how the trees are planted and all other information at: drinkfortheplanet.com